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It All Comes Down to Customer Service
Will Maitland Weiss Anyone still reading this on a desktop computer? Even you—along with the smart phone and smarter tablet readers—know that the tsunamic trend of digital communication will continue...
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Does Your Arts Organization Really Need Social Media?
Jeff Scott By now, it’s probably a safe bet to assume most arts organizations have at least a Facebook page, and are possibly on Twitter and maybe even Google+, and are using them as part of their...
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We Share Awesome
Devra Thomas How do you keep your audiences coming back for more? World-class art? A triple-digit marketing budget? How about making friends with them and creating an awesome experience from the moment...
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Aim Higher
Adam Thurman The theme of the 2012 National Arts Marketing Project (NAMP) Conference is, Getting Down to Business. Here are the questions I want you to ponder: Exactly what “business” are we talking...
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5 Suggestions on How to Build a Loyal and Happy Audience
Shoshana Fanizza Every time I send out an email or post to my blog, I end with my signature, “Cheers to happy and loyal audiences” and a quote by James Stewart, “Never treat your audience as customers,...
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Six Ways to Help Your Brand Succeed
Hannah Sawhney Every organization needs a brand—it’s your core identity—the nucleus of the cell. Everything revolves and functions around it. But there’s more to it than just a design-savvy logo, and...
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The Easy Math of Good Service
Jim McCarthy I’m very excited to say that I will be leading a Community Forum at this year’s National Arts Marketing Project Conference in November. In preparation for this, I’m spending some time...
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